15 März 2006
"White Day is a festival that was created by a concentrated marketing effort in Japan. White Day is celebrated on March 14, one month after Valentine's Day. On Valentine's Day, women give gifts to men; on White Day, men who received chocolate on Valentine's Day return the favor and give gifts to women. This holiday is also beginning to catch on in America.
There are many theories about the origins of White Day, but according to one, the holiday began in 1965, when a marshmallow maker started marketing to men that they should pay back the women who gave them chocolate and other gifts with marshmallows. Originally it was called Marshmallow Day, and later it was changed to White Day. Soon, the chocolate companies started realizing that they could capitalize as well on this day, and began marketing white chocolate. Now, Japanese men give both white and non-white chocolate, as well as other edible and non-edible gifts, such as jewellery or objects of sentimental value, to the women who were kind enough to think of them and give them chocolate on Valentine's Day a month prior."
Spielsachen warten am "Weißen Tag" auf den Frühling.