15 März 2006

 

Weißer Tag

Gestern (14.März) war hier "White Day". und zwar nicht, weil es schon wieder geschneit hatte (siehe Bild unten), sondern der ist hier gewissermaßen die Ergänzung zum Valentinstag, daher auch das Datum. Am Valentinstag schenken nämlich nur die Frauen den Männern was, meist irgendwelchen Schokokram. Am White Day revanchieren sich dann die Männer, ebenfalls mit Schokolade. Und wie schon vor dem Valentinstag stapeln sich Wochen vor dem White Day schick eingepackte, teure Schokoladegeschenkpackungen in den Geschäften. Nach einer Umfrage feiern 67% der Frauen den Valentinstag, aber nur 45% der Männer den White Day. Da ist noch Potential drin für die Schokoladenindustrie.

"White Day is a festival that was created by a concentrated marketing effort in Japan. White Day is celebrated on March 14, one month after Valentine's Day. On Valentine's Day, women give gifts to men; on White Day, men who received chocolate on Valentine's Day return the favor and give gifts to women. This holiday is also beginning to catch on in America.
There are many theories about the origins of White Day, but according to one, the holiday began in 1965, when a marshmallow maker started marketing to men that they should pay back the women who gave them chocolate and other gifts with marshmallows. Originally it was called Marshmallow Day, and later it was changed to White Day. Soon, the chocolate companies started realizing that they could capitalize as well on this day, and began marketing white chocolate. Now, Japanese men give both white and non-white chocolate, as well as other edible and non-edible gifts, such as jewellery or objects of sentimental value, to the women who were kind enough to think of them and give them chocolate on Valentine's Day a month prior."

(aus Wikipedia)


Spielsachen warten am "Weißen Tag" auf den Frühling.


# posted by Julia @ 15.3.06




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